Pitalia Capital has backed Bolton-headquartered CCM Motorcycles (CCM) with a significant investment as the company looks to kickstart an international growth drive.
Founded in 1971 by the late Alan Clews, CCM is a specialist motorcycle manufacturer renowned for innovative design and synonymous with multiple successes in motocross, flat-track, trials, supermoto and road racing competitions.
It is best known for its critically acclaimed Spitfire series and has been developing market-leading motorbikes across its range of dual sport, supermoto and modern retro models from its factory at Jubilee Works in Bolton for the last 50 years.
This commitment to innovation has garnered a cult following and high-profile fans include seven-time world champion Carl Fogarty, who became a CCM brand ambassador in 2018 and went on to launch a limited run of the Foggy Edition versions of the Spitfire series. We are also privileged to have Dougie Lampkin MBE, seven-time motorcycle trials world outdoor champion, as a brand ambassador.
CCM has also led the development of a number of industry firsts, including the world's first aluminium bonded motorcycle chassis on CCM’s GP450 Adventure bike, which remains one of the only truly capable lightweight adventure bikes.
Legendary British stuntman, Eddie Kidd, performed the world bus-jumping record on a CCM motorcycle.
Some of Hollywood’s biggest stars including Scarlett Johansson, Mark Wahlberg and Angelina Jolie have featured on CCM motorcycles in Black Widow, Infinite and Tomb Raider.
Pitalia Capital will now embark on the next phase of CCM's growth journey with strategic and financial support. Pitalia Capital plans to invest heavily in new product development to meet the pent-up demand across Europe and the United States.
To date, we have helped professionalise CCM by investing in strengthening the management team and implementing an enterprise resource planning (ERP) system. We are also helping to secure a supply chain to improve quality, deliverability and profitability. We have an active requirement for a new site which will enable CCM to supply international markets.
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