Tadcaster-based ice bath brand, Brass Monkey, has sold a significant minority stake to our private family office to fund their rapid expansion.

Pitalia Capital, which focuses investments in the wellness and healthcare sector, acquired the seven-figure stake in the business after founder Anil Pitalia himself became a convert to Brass Monkey ice baths.

The automated ice baths, which retail for around £15,000 on average, have been sold to high-profile customers, including professional athletes and celebrities, as well as exclusive spas and gyms.

Brass Monkey currently employs 22 staff to manufacture the hand-built wellness and fitness treatment equipment using its patented ice-making technology and is set to double its workforce in 2023.

The business, which was founded by brothers Dan and Dale Bosomworth, grew turnover by 600% in its first year of trading.

It is forecast to deliver a further 400% growth in the current financial year, underpinned by a strong order book.

The founders’ passion for mental and physical wellbeing, and what started as a hobby in Covid, has become a serious business, establishing Brass Monkey as one of the global leaders in the market.

The investment by Pitalia certainly fits with their ethos and together they will have the resources to meet the existing demand and take the brand overseas and into the commercial spa and gym markets.

The need for a new 18,000 sq ft manufacturing facility will see the business relocate in quarter two 2023, and the company anticipates hiring 20 new staff between now and December.

Brass Monkey website